Mobile Users – A Very Attractive Target Group
Demography
Investigations and studies carried out by different market analysts show that Mobile Internet users strongly differ from online internet users. They are substantially more innovative, educated, and are more likely to make a purchase. Please see the following studies for more detailed information:
TNS-Infratest: Men and Women Make Different Use of the Mobile Internet
According to a study carried out by TNS Emnid, there is a huge difference between men and women when using information and download services on the Mobile Internet.
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Big Research: Mobile Marketing Works Well With Young Adults
It is easier to motivate younger target groups between 18 and 24 years to buy certain products. The number of potential customers in that group amounts to an average of 15.9 percent, which is double the percentage of older people.
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