Demonstrating once again its capacity for innovation, YOC is the first to launch the “Mobile Expandable Ad Interactive”
Berlin, 8 March 2010 - YOC Mobile Advertising GmbH, Europe's biggest independent mobile marketer, has added interactive elements to its innovative advertising tool, the Mobile Expandable Ad. The Expandable Ad Interactive presents a number of advantages to advertisers and users. The car manufacturer Peugeot is the first to use this new mobile advertising tool for its British mobile advertising campaign.
Compared to the classic Expandable Ad, the Expandable Ad Interactive enables the user to select individual categories offered within the mobile ad banner. The Peugeot campaign, for example, provides information on the car types 107, 207, and 208. When the user clicks on the 107 button within the mobile banner, the Expandable Ad covers the entire mobile phone display informing on the selected model. The same happens when clicking on the 207 or 208 buttons. Just another click on the displayed banner and the user will be immediately directed to the Peugeot campaign portal.
The interactivity of the new Expandable Ad enables advertisers to create more interesting content for their advertising portal and makes for a more appealing visual experience. The ad has much more value for the users since it gives them the opportunity to select information individually, thus minimising wastage. The Expandable Ad, which is very user-friendly already, gets even more user-friendly offering the Expandable Ad Interactive.
YOC is the first mobile marketer in Europe to offer this new and innovative advertising format to its customers, thus demonstrating very clearly its capacity for development. With 75 portals in Germany and about 170 portals in Europe, YOC operates the largest premium network in Europe.
YOC - About the Group
YOC Group is one of the leading providers of mobile marketing, mobile advertising and mobile internet in the world. YOC Group uses self-developed scalable platforms to implement integrated mobile solutions for customers from all industries. YOC AG operates more than 500 mobile portals in Europe via a protected mobilisation platform. With a portfolio of more than 170 titles, YOC Group has the largest premium mobile advertising network in Europe. Every day, the centrally controlled AdServer processes more than 50 million requests for advertising tools.
This is YOC's core business, but it also specialises in affiliate marketing and mobile B2C services. By 30 September 2009, YOC had 180 employees. Its 2008 turnover amounted to € 23.6 million. The company is represented in six countries and intends to grow further.
For more information about the company: www.yoc.com
Contact:
YOC AG
Corporate Communications
Karl-Liebknecht-Str. 1
10178 Berlin
Tel: +49-30-726162-202
Fax: +49-30-726162-222
