YOC AG increases sales by 11 per cent in 2009
Berlin, 09. March 2010 - Sales growth and ongoing strategic and technological development were the outstanding features of the YOC Group operations in the 2009 financial year. In retrospect, optimisation of the technical platforms, establishment of YOC Mobile Advertising GmbH, development of the blind ad network ubiyoo, expansion of the international business operations and uplisting to the Prime Standard were particularly important steps in the company's development.
YOC AG made major strategic progress in the 2009 financial year, strengthening its leading market position as a result.
By taking over the British mobile marketing and mobile Internet provider Bluestar Mobile Ltd. and the Spanish company Mobile Interactive Advertising Media, S.L., the company succeeded, for example, in expanding its international presence considerably, making optimum additions to its existing operations outside Germany.
YOC AG also established the first independent mobile marketer in the industry by spinning the mobile advertising unit off into YOC Mobile Advertising GmbH. In doing so, the company made a clear distinction between the classic mobile marketing operations and the marketing business. This was an important move to facilitate further growth in this field.
These operations were also strengthened by the technological development of the blind ad network "ubiyoo", which was launched in January 2010. With ubiyoo, YOC has created a highly scalable technological platform that is an ideal addition to the range of mobile advertising services available up to now and sets new international standards.
According to provisional calculations, sales in the past financial year will total EUR 26.2 million. This represents an increase of 11% over the previous year. The increase is attributable mainly to organic growth in the core mobile marketing segment and to a smaller extent to acquisitions.
EBITDA in the same period amounted to EUR 1.1 million according to provisional calculations. Adjusted to eliminate non-recurring expenses - essentially for uplisting to the Prime Standard at Frankfurt Stock Exchange and extraordinary market expenses - EBITDA amounted to EUR 1.9 million (2008: EUR 2.1 million).
Dirk Kraus, CEO of YOC AG, says: "We recorded double-digit growth again in the 2009 financial year. We also made purposeful investments in the development of the YOC Group. The focus was on expansion of the international marketing network and addition to our range of services in the mobile advertising field. With the development of the blind ad network ubiyoo, we are now the only marketer to provide our customers both TKP- and CPX-based mobile marketing solutions - and we do this all over the world."
The capital market realised just how attractive the young industry is in the 2009 financial year too, as the comparatively large premiums paid in the recent takeovers of the YOC competitors AdMob by Google and Quattro Wireless by Apple in the USA have shown. This development has led to a positive revaluation of the YOC share in recent weeks.
The final figures for the 2009 financial year are being published on 28. April 2010.
About the YOC Group
The YOC Group is one of the world's leading mobile marketing, mobile advertising and mobile Internet providers. The YOC Group implements integrated mobile solutions for customers from all industries on the basis of internally developed, scalable technology platforms. The company operates more than 500 mobile portals throughout Europe via a trademarked mobilisation platform. The YOC Group also has the largest premium marketing network for mobile advertising in Europe, with more than 170 media in its portfolio. The centrally controlled ad server already processes more than 50 million advertising medium inquiries via these sites every day.
In addition to this core business, YOC operates in the affiliate marketing and mobile B2C services sectors. The YOC Group had about 180 employees on 30. September 2009 and generated sales of EUR 23.6 million in 2008. The company operates in six different countries and intends to continue growing internationally.
Information about the company: www.yoc.com
Contact:
YOC AG
Nina Mecklenburger
Investor Relations
Karl-Liebknecht-Str. 1
10178 Berlin
Tel.: +49-30-726162-161
Fax: +49-30-726162-222
ir@yoc.de
